Sole Searching celebrates the global sneaker subculture, a phenomenon that started approximately 50 years ago. The event boasts many attractions including product booths by major shoe brands, revealing styles not yet available to the general public; sneaker art exhibits; visuals by Electronic Arts; and limited edition merchandise for sale. There will also be shoes, tees, and music giveaways, all while a roster of locally acclaimed DJs keep the party moving. However, Sole Searching's biggest attraction is the showcase of personal collections of some of the most tireless sneaker collectors on the West Coast, displaying over 150 rare, vintage, and classic styles, many never seen before.

Sole Searching was held in three cities in Canada including Vancouver, Toronto, and Montreal. For me, there was an incredible feeling of taking an idea from original concept into a large scale event and being one of the first of its kind. The small team did everything from planning, logistics, promotion, obtaining sponsorship, and project management. It was a huge growth curve for me. I remember cold calling Nike, adidas, New Balance, and various other companies to try to get them to sponsor this event and I was successful.

Clients that we worked with through Sole Searching: